Gable to Host Career Expo Amidst Growth into Digital Media Era

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For Immediate Release                                                                                                                                             May 8, 2018

Gable to Host Career Expo Amidst Growth
Digital Media Era

With progression into age of digital displays and innovative lighting solutions, company seeks to hire new talent in several departments

BALTIMORE, Maryland, May 8, 2018 –– Gable, a visual solutions company, will host Unlock Your Future, a career fair on Thursday, May 24 from 3:00pm until 7:00pm at Gable Studios for Innovation, located at 6600 Cabot Drive, Suite C in Baltimore. Positions are available in several departments, including account management, digital/AV systems, field tech support, project management, business development, marketing, service technicians, design (CAD operators, architectural and systems designers, graphics), welding/sheet metal, and fabrication and assembly.

With projects happening in almost every major U.S. city, Gable’s recent growth calls for the addition of talented staff. Opportunities are available from entry-level to mid-management. “There’s never been a better time to be a part of the Gable story,” said Paul Gable, president and CEO. “If you’ve ever dreamed of working in an environment where you’re constantly inspired, or have thought about what it might be like to be a part of a team that’s energetic, passionate, and purpose-driven, we invite you to come check us out on May 24.”

Over the last decade, Gable has expanded from their traditional sign offerings. The company’s solutions and products now include digital displays and integration, custom signage and graphic elements, interactive kiosks and wayfinding, feature lighting and AV, creative and design-build services, and project management and implementation. Gable’s client roster has grown to consist of brands such as Starbucks, Disney, Walmart, Verizon and Domino’s. While all projects are managed out of the company’s central office and manufacturing facility in Baltimore, its 170 team members can also be found at offices in Florida, Nevada, Massachusetts and Virginia.

“Our employment experience now features a generous compensation and benefits package that includes bonuses, overtime, healthcare, 401k with profit sharing, paid time off, career growth, and the opportunity to travel,” noted Jim Lucas, vice president of human resources. Culture is also an integral part of the employment experience at Gable. As part of its ongoing dedication to enhancing the work culture, Gable launched a unique company campaign called the Keys to Greatness, which includes a published book for staff and clients that serves as a guide for how Gable conducts business every day.

About Gable:

As an award-winning provider of digital displays, audiovisual and media; signs and architectural elements; and lighting solutions, Gable helps its clients attract, connect and engage people through effective visual communications. Based in Baltimore, Maryland, Gable is expanding the possibilities of how businesses communicate in the built world through its comprehensive capabilities, culture of creativity, knowledge of technology and forward-thinking visual solutions. To learn more about Gable, visit


Hayley Bowerman


Second-Annual Made In Maryland Fest To Take Place Sunday, May 6 in Pasadena

Stock Photo_festival1From artisans, crafters, live jousting, food vendors, local wines and craft brews, live entertainment and beyond, here’s what ticket holders can expect during this exciting Maryland-themed afternoon along the Chesapeake Bay:

  • Over 100 master artisans & crafters featuring Maryland-themed products and beyond
  • Food trucks offering Maryland culinary staples 
  • Flower & plant market from The Providence Center
  • Live jousting demonstrations
  • Handcrafted signature cocktails
  • Regional wines and craft brews
  • Live entertainment
  • Children’s activities
Hanging out with Route One Apparel and The Seafood Connection at last year’s Made In Maryland Festival

Entertainment includes live music from Sons Of Pirates and The Reagan Years, as well as appearances by The Baltimore Hon Hive and story time with The Chesapeake Mermaid.

Wineries & breweries will include:

To purchase your tickets, please visit

Check out the video from last year’s Made In Maryland Festival!


Copywriting 101: How To Write A Powerful Headline That Sells

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Let’s talk headlines, people.

You spent all this time typing up this terrific combination of words for content that you believe represents your business to a tee. Then you realize there’s that other part – the headline. It’s just a headline, you think to yourself. I’ll just summarize.

RED ALERT RED ALERT. It is not just a headline.

SALES COPY 101: The headline is 110% the most crucial part of your sales copy, as it is your one chance to persuade your audience to keep reading. If your headline does not interest or excite people, they will not read. They will not click. They will not like. They will not take action.

If you want your copy to be engaging, if you want to convert visitors into clients, if you want your readers to take action, then you simply have to put thought into your headline.

Today I’m going to tell you about the six components your headline needs to include.

  • VALUE.


Clear writing is powerful and compelling. It turns heads, changes minds, and encourages action. Often times when we’re trying to come up with the right words, we end up with too many.

I had an English tutor in high school who would return our papers/essays with a simple note at the top: Excessive use of words. What she meant was that by using too many words, our essay’s message/thesis was diluted and blurred. And guess what? This lesson rings true for headline writing as well. Clarity always trumps excessive creativity. Sometimes, however, writing for clarity is easier said than done, so here are a few tips for keeping that headline as simple and direct as possible.

  • Know what you want to say, and start by outlining it.
  • Know who you’re talking to.
  • Don’t use lengthy  words.
  • Give your message fresh eyes – re-read it 24 hours later.


If you take just one lesson away from this blog post, this is it: Readers are selfish. They want value, and they want it instantly. What is it that you’re providing? How and why are you going to make your message worth their time? THIS, ABOVE ALL ELSE, NEEDS TO BE IN YOUR HEADLINE. Otherwise, there’s a pretty major chance that they just won’t care.


From the moment we wake up to the minutes before we go to bed, we are bombarded with headlines and captions literally everywhere we look – social media, billboards, direct mail, emails, etc. etc. etc. Many of them make the mistake of just not being memorable. Your job, dear Headline Writer, is to make your words stand out. Be seductive. Be bold. Be flirtatious. Heck, imagine that confetti is falling from the ceiling as you write your headline. Just don’t be bland. Don’t blend in with the rest.


Your readers crave guidance. Without direction, your headline can easily become confusing or misleading. Be as specific as possible with what you’re about to reveal.


When researching anything online, you probably notice that many headlines include numbers. This is because it works. When you throw out a number in a headline, whether it’s in a blog post, an email subject line, an ad or even in a face-to-face conversation, you immediately hook the other person’s interest. When you say “7 Ways Our Company’s Product Will Benefit You This Spring” it’s more engaging and attractive than saying “A Few Ways Our Company’s Product Will Benefit You This Spring”. Generally, lower numbers are more appealing. They promise a short article with easy to digest content.


There are definitely ways to evoke an emotional response through your headline, whether it’s through trigger words or posing a question. Examples:

  • This 5-Minute Read Will Make You a Financial Genius
  • 5 Ways Our Company’s Alarm System Will Watch Over Your Family
  • Four Types Of Homeowners – Which Group Are You In?

There are also trigger words, such as effortless, painstaking, fun, free, incredible, essential, absolute, or strange, that can be a powerful way to elicit response.

One more thing..

Ultimately, above everything, your headline needs to direct your reader to the next step. It needs to convince them to keep reading.

You know that “You Had One Job” meme? Well, that pretty much applies to all your sales copy headlines.

ANOTHER TRUTH BOMB: Crafting effective sales copy that aligns with your brand and speaks to your target audience isn’t always the easiest job. If you’re thinking you might need some help, I am here to make your headlines (and of course, all other components of your copy and content writing) sing, dance, and sell.

For the month of March, I’m offering an awesome, totally affordable and limited number* of small business sales copy packages. If you’re interested in the following, fill out the below form and we’ll get started.

  • How custom, professionally-written, personality-packed sales copy can directly benefit your biz.
  • The impact that investing in the voice of your company can have on your brand.
  • How my process works + my lightning fast turnaround time.
  • My super affordable sales copy package that is on sale for the month of March only.

*This package is super limited, as in only two or three spots available! Please inquire as soon as possible to get started.

YUP! I'm interested in the March Sales Copy Package.


Douglas Realty


February 8, 2018

Douglas Realty Announces Company Rebrand To Reflect Growth, High-Tech Approach


New branding highlights brokerage’s recent growth and continuous investment in innovative technology

PASADENA, Maryland, February 8, 2018 –– Douglas Realty, a leading, full-service brokerage firm named as one of Inc. Magazine’s Fastest Growing Companies of 2016 and 2017, recently announced a company-wide rebrand. The rebrand includes an updated logo that aligns with Douglas Realty’s mission to provide cutting-edge technology, superior service, and an overall refreshing take on real estate. Effective immediately, the new logo will appear on all signage and marketing materials.

“The original Douglas Realty brand was designed in the early 2000s, and while it has served us well, it no longer exemplifies our company in this growing market. Our new brand is clean and fresh – its sleek design embodies our high-tech and efficient approach to the business. With this updated design, we will change how the market perceives our individual agents and our company as a whole,” stated Douglas Smith, CEO.

Since its formation in 2008, Douglas Realty has taken pride in being a technology-driven brokerage. “Our brand is delivered to clients directly through our great agents, our innovative technology, and our spectacular service. These things all define who we are as company, and we’ve designed a new brand to better reflect that to the community,” added Smith.

Over the last five years, revenue for Douglas Realty has grown to 693 percent. In 2015, the brokerage employed 170 agents. At the conclusion of 2017, the number of agents signed with Douglas Realty increased to 365.

Established in 2008, Douglas Realty is a premier privately owned real estate brokerage that has grown to include a roster of over 350 agents serving the Maryland, Washington D.C. and Virginia markets. With six full-service offices throughout Maryland and Virginia, Douglas Realty is headquartered in Pasadena, Maryland at 8585 Fort Smallwood Road. For more information, visit


For media coverage on Douglas Realty’s recent company rebrand and growth, please contact Hayley Bowerman at or 410-446-5696.

Maryland Vendors – We Want YOU!



We love our state.

Not only is Maryland beautiful, it’s filled with character, charm, and plenty of endearing quirks. On Sunday, May 6, the annual Made In Maryland Festival at Kurtz’s Beach will celebrate all the unique offerings of our marvelous state while also supporting local entrepreneurship. 

From artisans, crafters, live jousting, food vendors, local wines and craft brews, live entertainment and beyond, here’s what ticket holders can expect during this exciting Maryland-themed afternoon along the Chesapeake Bay:

  • Variety of master artisans & crafters featuring Maryland-themed products and beyond
  • Food trucks offering Maryland culinary staples 
  • Flower & plant market
  • Live jousting demonstrations
  • Handcrafted signature cocktails
  • Regional wines and craft brews
  • Live entertainment
  • Children’s activities

We are currently accepting applications for festival vendors. Deadline for applications is March 9, 2018. Please note that this is a juried event, and that you will be notified by March 26 as to whether you have been approved.

Direct sales vendors and independent consultants will not be considered for this event.

Please click the link below for the application.

Our Year In Review: PR, Festivals and Babies, oh my!


You guys, how is it mid-January 2017? Where did the past year go? What is happening?

Before we get too far into this new year, I wanted to take a moment to talk about the last twelve months, all the projects we were involved with, and a few personal things that happened along the way that caused this blog to remain pretty darn quiet over the last several months.

Let’s start with some highlighted projects from 2016.

Bounty Of The Bay

Bounty Of The Bay Seafood Festival
Last May, we helped the folks over at Kurtz’s Beach orchestrate the inaugural Bounty Of The Bay seafood festival. The event, which benefitted the Lake Shore-Severna Park Rotary Club, featured a crab soup cook-off (in which attendees could sample all crab soups and cast a vote for their favorite), a variety of seafood offerings from local restaurants, live music, flyboarding demos from Chesapeake Flyboarding (based out of Fenwick Island, Delaware), and several arts & craft vendors. We were fully involved with the marketing and promotion of this event from beginning to end, providing everything from event logo design, website design and development, vendor coordination, community outreach, communications and PR, recruitment of sponsors/event partners, and day-of coordination.


Koolhof Earth
Columbia, Maryland-based nonprofit Koolhof Earth ( announced in January 2016 that their annual Give-back Gala would benefit Lutherville, Maryland’s Emmanuel Monastery, a facility that was in dire need of energy-efficient upgrades. We were thrilled to work with Executive Director Allan Straughan, who needed assistance with event logo design, save the date and invitation design, and a press kit that would (and did!) create plenty of buzz about the affair.


LOTSA Pizza, a build-your-own pizza restaurant with just one pre-existing location in Morgantown, West Virginia, opened its second location (and first in Maryland) in Towson in early May 2016. We crafted an exciting press kit for the restaurant, which resulted in plenty of media attention from The Baltimore Sun, The Towson Flyer, The Daily Record, Baltimore Magazine, and others.


RECN Presents Gary Vaynerchek
In the early spring 2016, we were approached by RECN – a network of college students based at University of Maryland College Park interested in business and real estate, who wanted to put on a keynote speaker event with bestselling author Gary Vaynerchuk.

Bands By The Bay
Bands By The Bay was another inaugural event at Kurtz’s Beach that supported the Friends of Downs Park organization in their quest to build a new amphitheater. It was held in mid-August on a muggy, 95-degree Sunday afternoon, and I was a whopping nine months pregnant. What a day! While the event was not as well attended as we had hoped (the heat definitely played a role in this), we learned a lot of valuable lessons that we hope to use when planning 2017’s fundraiser.

Wine On The Water
This was our second year being involved with Wine On The Water at Kurtz’s Beach, and it was just as fun to put together as the first year (check out the highlight video below). For Wine On The Water 2016, we provided everything from overall event support/coordination, communications and marketing coordination, website design, social media management, logo/graphic design, ticket design, email/customer support admin, vendor coordination and sponsor recruitment.


On the personal side…
Now, on the personal side of 2016, it was such. a. crazy. year. In January, James and I found out baby #2 was on the way. In April, we decided to sell our home. In May, we moved in with my parents (for what we thought would be an extremely temporary living situation) while searching for a home in Pasadena. In August, we swore we thought we found THE perfect fixer-upper house, and immediately got it under contract. Then, Labor Day weekend came around, and it was quite literally filled with lots of labor. On September 6, our family welcomed Jackson Beau into the world, and so began life with two kids!



Jackson Beau Bowerman, 9/6/16

So, about that house we had under contract. After having it inspected, we discovered there were simply too many problems with it and it was going to cost way, way, way more money to fix up than we initially anticipated. While the property and location were perfect (great, spacious neighborhood, backed up to the woods, huge backyard…we could have chickens!), there was mold. The deck was rotting and falling apart. There was no kitchen whatsoever. We talked about ways we could maybe make the numbers work, but in the end decided it simply wasn’t worth it.

Back to the drawing board we went.

In October, we learned about a fixer-upper property located just steps away from the Magothy River in an older Pasadena neighborhood. All it took was one visit for us to decide that this was where we wanted to be. It’s a fixer-upper for sure (we’re currently living with one bathroom and no dishwasher – SOS), but the location absolutely can’t be beat. In early December, we closed on the house and in moved our crazy little family of four. Two weeks before Christmas, at that. WHEW.

Also, can I just add that having two kids is so incredibly different than just having one? While it’s true that it does get easier each week/month, it has most definitely been a huge adjustment for me personally. I so badly wanted to be that mom that could just bounce right back into the normal swing of things after having a baby, and I even kind of set that expectation for myself. Unfortunately, that did not happen. Not even close. Baby Jack is now just over 4 months old, and I’ve spent pretty much every one of those days trying to figure out our new rhythm as a family.

I’ve had to cut back on a lot of work (hence the reason for this quiet blog over the last several months), so that there’s time for the million other things that demand my attention (two boys, a new house, feeding our family, running endless errands… the list goes on).

The fact of the matter is that I love my work, and I genuinely do not want to give it up. I’ve worked hard to get where I am, and I’m not one to just throw in the towel when times get tough.

But right now, things are tough. Each day presents a new set of challenges that are so different from any challenges I’ve ever faced before. So, instead of going with my natural inclination of saying yes to every single request or opportunity that comes my way, I’m forcing myself to be selective. At least for now, anyway. Time is valuable, and I want to make sure I’m giving my best to everyone – whether you’re my kid, my client, my friend, etc.

So with all that said, I am undoubtedly looking forward to a far less chaotic year. Let’s make 2017 all about quality over quantity, shall we?

— Hayley
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Hey Maryland, D.C., Delaware, Virginia, New Jersey & Pennsylvania Artists, Businesses & Vendors – We Want YOU!


Festival season is underway and we want YOU! Gab Communications is seeking the following to partner with us for Bands By The Bay at Kurtz’s Beach (Sunday, August 15), Wine On The Water (Saturday & Sunday, October 15-16) and/or Holiday On The Bay (December 2-5):

  • Handcrafted Artisans/Craft Vendors – Showcase your items at one or all of our highly publicized festivals!
  • Small Businesses – Promote your business by purchasing a 10×10 booth at one or all of our festivals.
  • Food Trucks – Looking for a crowd? Park your food truck at one of our festivals and expose your culinary creations to thousands.
  • Companies & Corporations – Request our media kit by emailing to find out how you can support our festival and promote your business.
  • Photographers/Videographers – We are seeking a professional photographer and/or videographer to document our events. Please email for further information.

For more information and/or to apply, please email We look forward to hearing from you!

But really, what is PR?


When I first started Gab Communications 18 months ago, I wasn’t really sure how exactly it would evolve as far as the varying writing and marketing services I initially offered to clients. Content marketing was and still is a trendy service to provide, but in a world where social media platforms and algorithms change almost daily, I found that clients were looking to get a little something more – something with more hold, more meaning, more strategy, more interest.

Turns out, that “something” was really just PR (public relations).

When I tell people we specialize in PR for small businesses and events, I usually get a nod and something along the lines of “that’s really cool.” Yes, most people have heard of PR in terms of the profession, but I’d be willing to bet many of them don’t actually understand what it is or how it works.

The industry association – the Public Relations Society of America (PRSA) – defines PR as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

A lot of people I’ve come across get PR confused with other intertwining industries – marketing, social media, writing, event planning, journalism. I understand why they might get confused, as PR certainly involves those industries. But let’s be very clear that PR is not any of those things alone.

In a recent AdWeek article about PR’s place in 2016, Claudia Strauss, CEO of Grey Activation & PR, made a solid point: “[PR is] not really traditionally understood by many,” she said. “We’re not buying eyeballs. When you buy an ad, you’re guaranteeing eyeballs, but when you’re earning, you need to engineer the content for news—you don’t have a choice.”

Engineer your content. Think about it. Do you know how to effectively engineer content to drive traffic to your business?

What it isPR is strategic communication. It’s earned coverage. It’s how you’re perceived by your community. It’s connecting with your audience on a deeper level. It’s being consistent with your message. It’s strategic tactics that may bring in prospective clients, or current clients who refer future business and partners. It’s connecting with the media for earned coverage.

What it isn’t: PR isn’t advertising (paying to place media, whether video, image, or written content, on a particular site), guest posting (when a member of your company writes posts for high-profile publications), or content marketing.


If there’s one important lesson you take away from this blog post, it should be that PR is not advertising. There’s an old saying:  “Advertising is what you pay for, publicity is what you pray for.”

In fact, check this out: A recent study by Nielsen commissioned by inPowered on the role of content in the consumer decision-making process concluded that PR is almost 90% more effective than advertising.

Ultimately, your successful PR campaign begins with a knowledgable and motivated communications professional.  

Wondering how we can create a powerhouse plan for your business’s communication efforts? Gab Communications is currently taking a limited number of PR clients for summer and fall 2016. Shoot us a note and let’s talk soon!

Lotsa™ Announces Opening Of First Maryland Location In Towson



May 9, 2016
Media Contact: Hayley Bowerman | 410-446-5696

Lotsa Announces Opening Of First Maryland Location In Towson

York Road restaurant will become LOTSA’s flagship location, and will offer guests its signature build-your-own pizza.

TOWSON, Maryland, May 9, 2016 – Colmont Restaurant Group, LLC announced the grand opening date for LOTSA Stone Fired Pizza as Wednesday, May 11, 2016. The site at 319 York Road in Towson will serve as the company’s second restaurant and flagship location.

The opening of the Towson location is part of LOTSA’s rapid development, as the fast-casual pizza restaurant has seven additional locations slated to open by the end of 2016. The first and only other current location is located in Morgantown, West Virginia.

LOTSA Towson offers its signature five-topping build-your-own pizza, cooked in a state of the art revolving stone-fired oven that is ready in three minutes. The location also boasts a private dining area for both corporate outings and private events. As the flagship restaurant, it will be utilized to train new management, sample potential menu items, and further grow the overall brand.

“Our goal for Towson, as with all of our locations, is to offer the highest quality fast-casual pizza in the industry. We plan to offer broad service hours that envelope lunch, dinner, and late night hours. This will enable LOTSA to offer the very highest quality fast-casual pizza to those that study, live, work, and play throughout the Towson region at a time that is convenient to their schedule. In addition, we plan to offer an extended delivery service for customers that choose to order pizza for enjoyment outside of the store,” stated Michael P. Hannon, chief financial officer of Colmont Restaurant Group, LLC.

Hours for LOTSA’s Towson location will be Sundays through Wednesdays 11:00am – 12:00am and Thursdays through Saturdays 11:00am – 3:00am. The restaurant will offer various promotions throughout its opening weekend from 11:00am – 10:00pm, including:

  • Wednesday, May 11: BOGO cheese pizza
  • Thursday, May 12: Free 20 oz. drink with order
  • Friday, May 13: Two 11” two-topping pizzas for $9.99
  • Saturday, May 14: $2 off order
  • Sunday, May 15: $3 off order

Additionally, for all customers who leave a review on LOTSA’s social media and reputation pages, the restaurant will offer $5 off on their next visit with proof of review.

Established in 2015, LOTSA Stone Fired Pizza is a fast-casual pizza restaurant that brings local freshness and ingredients to customers. LOTSA specializes in fast, fresh and flavorful build-your-own pizzas and salads and also provides a unique pizza crust finish specific to the consistent stone top cooking and extreme oven temperatures. Currently, LOTSA has one location in Morgantown, West Virginia and corporate offices in Glenwood, Maryland. For more information on LOTSA, visit


For media coverage on LOTSA Stone Fired Pizza, please contact Hayley Bowerman at 410-446-5696 or, or Cate Cannavino, VP of Marketing, at

Why Your Business Needs Email Marketing


Email marketing is an integral part of your communication with clients. Whether you have news about a new product or service, or want to announce the hire of a new employee, it’s important that you keep your customers informed about your business.

How else can your business benefit from email marketing? Check it out:

  • Build a connection and credibility with your customers.
  • Reach more of your target audience. With email marketing, 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their news feed. This is because Facebook limits the number of times your posts appear in the news feed in an attempt to drive brands towards their paid advertising options. On Facebook, if you post an update to your 10,000 fans, only about 200 of them will even have a chance of seeing it in their news feed. Alternatively, if you send an email campaign to 10,000 subscribers, at least 9,000 of them would receive it in their inbox. This means your message is 45 times more likely to be seen using email than Facebook.
  • It can reach people on any device.Whether using mobile phone, tablet, or desktop computer – a professionally designed and written email looks great and is easy to open and navigate on any device.
  • Contact your customers more often. Take advantage of sending out weekly, bi-weekly or monthly emails to bring attention to special offers and build brand awareness.
  • Create an immediate call to action. What is it that you want your customers to do? Whether it’s simply having your customers visit your website or take advantage of a special promotion, email marketing gives you your own advertising platform.



At Gab Communications, we are experts at promoting businesses and events through carefully crafted content, design that packs a punch, and magnetizing PR material. We are professionally trained writers specializing in both the business and creative ends of editorial.

When it comes to email marketing, we know what works and what doesn’t. We also strive to get to know your business on a personal level so that we can create emails that reflect your brand’s unique personality. Cookie cutter emails with no real character or pizzazz are definitely not our style.


  • Determine an effective strategy. Based on what your business’s needs and objectives are, we’ll recommend a schedule and the type of content and promotions that will be most impactful.
  • Manage your email list. Whether you store client emails through an internal database or collect them via your website, we are capable of assembling and continuously updating your email subscription list.
  • Design a custom template. We’ll brand it with your business logo, colors and contact information.
  • Create content that packs a punch. Just tell us the topic(s) you want your email to focus on and leave the rest to us.
  • Develop a CTA (Call-To-Action) button. “Visit our website”, “Click here to take advantage of this special offer”, “Enter our contest today”, etc. These are just some examples of CTAs, and yes – we make sure each of your email includes at least a few of them.
  • Send your email. We will always send the email to you first for approval before it is actually sent to your subscription list. Once approved, we’ll schedule a specific time through the email service provider for the email to be sent out.
  • Report back to you with all the stats. This is one of the best perks of email marketing! We’ll send you an updated report on how many of your subscribers opened, forwarded, shared, and clicked on your email.

We handle everything with your email marketing campaign – leaving you free to run your business!

Give us a call (410-446-5696) or shoot us an email ( and let’s get to work on your email campaign!