Several years ago, Google created Google+ as their response to Facebook. There are personal pages and there are business pages. Rather than having a “like” button, there is a “+1” button. There are also “circles” that are meant to connect friends and groups of friends.
While Google+ is pretty darn similar to Facebook in a lot of ways, not many people use it or have even heard of it. But that doesn’t mean it should be ignored (I mean hey – it’s Google, remember?).
Here are a few reasons why your business should definitely have a Google+ page.
Google now processes over 40,000 search queries every second (let that one sink in). While for the most part each search commands something different, the fact is that Google loves Google and is going to pull from its own yard first.
Make Your Search Engine Listing Sparkle
Have you ever done a Google search for a type of business and found that some of those businesses had a lot of impressive, valuable information (reviews, virtual tour of their office/store, all contact info, a few informative articles, posts, etc.) and others had next to nothing aside from their name and phone number? Which business did you end up following up with? Most likely you went with the one that had all their information on display.
Anytime you search for a business on Google, Google will automatically display a few recent reviews. By setting up a Google+ page, you’re also extending an invitation for everyone to review your business.
I know, I know – another platform for pushing content. Just like with Facebook, Google+ enables you to post a status, photos, videos, etc. However, by posting on Google+, it’s pretty safe to say that Google is going to give the most influence on ranking to its own social media platform.
Interested in having Gab Communications assist you with setting up and maintaining your Google+ page? Contact us and we’d be happy to help you out. Also, while you’re at it, check out Gab Communications on Google+.
For the last decade, Hayley has been leaving her mark creatively on small, independently-owned businesses through editorial- and design-based marketing strategies. As a believer in the art of storytelling and the influence of a strong brand, her goal is to unlock the value that all small businesses possess and use it to their advantage using creative, strategic marketing methods.